#super-bowl-ads
#super-bowl-ads

Marketing Briefing: Despite the rapid rise of the creator economy, the Super Bowl relied on traditional celebrities - a lot of them

Many brands chose celebrities over creators for Super Bowl ads.

Celebrities appeal to a broad mass audience, while creators may only reach niche communities. [ more ]

The Atlantic

What Was That Super Bowl Ad Even Selling?

Celebrities overpowered the brands in last night's Super Bowl ads.

The share of Super Bowl commercials featuring celebrities has increased over the past decade. [ more ]

PR Daily

The Scoop: The biggest PR storylines from the Super Bowl - PR Daily

Using celebrities in Super Bowl ads increases engagement and online buzz for brands.

Quality of the idea behind the ad is more important than the star power of the celebrities. [ more ]

Axios

Online marketing

Super Bowl ads: Why brands think 30 seconds are worth $7 million

Super Bowl ads can generate significant returns for advertisers

Digital campaigns and a strong narrative are crucial for maximizing the impact of Super Bowl ads [ more ]

morecelebrities

The Business of Fashion

1 month ago

Temu's Ad Blitz Is Working

Super Bowl ads are effective in building brand recognition and driving sales.

Temu's aggressive marketing strategy has paid off with a significant increase in sales and market share. [ more ]

Scripps News

How effective were this year's Super Bowl ads?

Google Pixel's ad featuring a blind man named Javier claimed the top spot in the Kellogg School Super Bowl Advertising Review for the second year in a row.

The ad showcased the AI-assisted feature of the Google Pixel, which helped Javier capture important moments in his life.

Other notable ads praised by the panel included Dove's ad about body confidence and CeraVe's ad featuring Michael Cera. [ more ]

Adweek

Do Brands Need 60 Seconds for Super Bowl Ads to Stand Out?

Shorter versions of Super Bowl ads fell flat this year, with longer versions proving more successful.

Super Bowl advertisers are extending their campaigns beyond TV ads, using social media, online content, and in-person activations to capture attention. [ more ]

Advocate.com

10 years ago, the first Super Bowl ad featuring an LGBTQ+ family ran. Here's what's up this year.

Super Bowl ads have been popular since at least 1976, with iconic ads like Xerox's Catholic monks and Apple's Macintosh ad in 1984.

The first Super Bowl ad to include LGBTQ+ representation was in 2014 with Coke's 'It's Beautiful' ad, featuring a diverse cast and the first-ever depiction of a queer family. [ more ]

www.fastcompany.com

The 5 best Super Bowl adsand the biggest flopso far

Super Bowl commercials are no longer just commercials, but campaigns that run for weeks before and after the game.

A great Super Bowl ad is both entertaining and memorable, effectively associating the brand with a fun or emotional experience. [ more ]

The Conversation

Super Bowl: events like this are perfect for brand storytelling - unless companies get their messaging wrong

Super Bowl ads are highly anticipated and provide a platform for brands to reinforce their values through storytelling.

Brand authenticity is crucial in today's digitally connected world to maintain consumer trust and loyalty. [ more ]

Hubspot

1 month ago

Online marketing

The Worst Super Bowl Ads - Avoid These Blunders

Super Bowl ads are crucial for marketers to learn from through both successful and unsuccessful examples.

Factors leading to a bad ad include offensiveness, confusing messaging, and irritation. [ more ]

Ars Technica

Artificial intelligence

The Super Bowl's best and wackiest AI commercials

Microsoft showcased its AI assistant, Copilot, in its first-ever Super Bowl commercial, highlighting its ability to generate solutions for various tasks.

Google highlighted the 'Guided Frame' feature on its Pixel 8 smartphone, which uses AI to help users take better photos. [ more ]

The Drum

Artificial intelligence

What if you invested $20m in AI instead of a Super Bowl ad?

Brands may be investing too much in Super Bowl ads at the expense of AI opportunities

AI has the potential to transform the future of brand experiences [ more ]

Boston.com

Privacy technologies

Kennedy cousin slams Super Bowl ad that rebooted 1960 JFK campaign in support of RFK Jr.

A super PAC supporting Robert F. Kennedy Jr. ran an ad during the Super Bowl that was a reboot of an ad supporting his uncle John F. Kennedy in 1960.

The ad features the same jingle and visuals, but with Robert F. Kennedy Jr.'s face superimposed, and cost $7 million to produce. [ more ]

TechCrunch

Privacy technologies

Why a B2B startup is placing a bet on a $7 million Super Bowl Ad | TechCrunch

Papaya Global, a global workforce payment startup, ran a 30-second ad during the Super Bowl to highlight its software for cross-border payroll compliance.

B2B companies typically do not advertise at the Super Bowl due to the broad audience, but Papaya wanted to stand out and show its prowess. [ more ]

AdExchanger

This Year's Super Bowl Is All About Reaching Gen Z | AdExchanger

The number of people interested in Super Bowl ads is declining, with only 25% watching for the commercials this year.

Gen Z is not impressed by Super Bowl ads or traditional TV, and instead focuses on social media and online updates during the game. [ more ]

Digiday

With $7 million price tag per Super Bowl ad, brands are 'hacking' the system. Here's how.

Brands are increasingly opting to advertise around the Super Bowl instead of during it

Digital-first strategies and continuous efforts can have a bigger impact than a one-time ad during the Super Bowl [ more ]

TheStreet

Is 30 seconds of fame worth $7 million? Why advertisers still bet big on the Super Bowl

Super Bowl ads cost twice as much as regular ads due to the high viewership.

Advertisers measure the success of Super Bowl ads through website traffic and sales. [ more ]

www.fastcompany.com

Why the Super Bowl is entering its quantum advertising period

Super Bowl ads now regularly reference the Super Bowl itself as part of their concept.

Releasing teasers for Super Bowl ads has become as important as the ads themselves. [ more ]

www.fastcompany.com