"As spotted by FRVR , YouTube creator and Twitch streamer , whose channel currently boasts over 1 million subscribers, recently uploaded a sponsored video of their playthrough on January 14. While Twitch and YouTube are full of sponsored video game playthroughs, Criken's video has people scratching their heads since has barely peaked above 30 concurrent players on Steam since its disastrous June 2025 release."
"Several commenters on Criken's video were shocked to discover that the creator isn't just playing the game as a joke. "Oh I thought you were playing this because it's basically a meme at this point, I can't believe they're still sponsoring people," wrote Didorial. "They're still sponsoring? I'm impressed that the company wants to keep this game alive. (7 current players on steam btw)," wrote Dazcoolman."
"A quick browse through the #MindsEyePartner tag on YouTube shows that YouTubers like SweeetTails, Blue Thunder Gaming, and Willyrex (the latter of whom has over 17.2 million subscribers) have all been sponsored to play the game in the last month following its version 6.1 patch on December 18. According to Blue Thunder Gaming , the PR team that reached out with the sponsorship even agreed upfront to let creators "say whatever [they] want" about the game."
MindsEye continues to receive paid creator promotion after its December 2025 patch despite minimal Steam activity and poor reception. High-profile creators including Criken, SweeetTails, Blue Thunder Gaming, and Willyrex uploaded sponsored playthroughs in January. The PR outreach allowed creators to "say whatever [they] want" about the game. Commenters noted surprisingly low concurrent player numbers on Steam. Sponsored streams featured in the original launch marketing and produced viral moments that reinforced negative perceptions, and at least one streamer, CohhCarnage, was asked to cancel a sponsored livestream.
Read at Kotaku
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