"Pinterest is adding a new way to nudge users towards potentially relevant products in the app, with AI-powered recommendations now being added into your Pinterest board display, highlighting items that you might like, based on your usage and saved Pin history. As you can see in these examples, Pinterest's new AI-recommended board additions will give you customized prompts for items that are similar to products that you've already saved or shown interest in."
"The recommendations will come in two new forms: That "Make it yours" element will display fashion and some home decor product recommendations, based on your existing saved Pins, giving you more item options to consider The "More ideas" breakout will provide recommended related Pins for all other board categories, including beauty, recipes and art. Your existing saved Pins will be kept in the "All saves" tab, so you can refer to the products and Pins that you've tagged as you scroll through the app."
Pinterest is adding AI-powered recommendations to board displays to surface personalized product suggestions based on users' saved Pins and app activity. Customized prompts will highlight items similar to products users have already saved or shown interest in. Two new recommendation formats will appear: "Make it yours" for fashion and some home decor, and "More ideas" for other board categories such as beauty, recipes, and art. Saved Pins remain accessible in an "All saves" tab. Each saved Pin will feed the recommendation algorithm. Relevance depends on matching accuracy, and generative AI Pins may complicate visual matches. Pinterest is testing "Styled for you" collages in the U.S. and Canada.
Read at www.socialmediatoday.com
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