"In time for the new school year, Pinterest will help British teens in the form of a new in-app test prompt encouraging teens to close the company's app during school hours and turn off all device notifications."
"Teens in Canada and the United States welcomed the feature, but said the messages read like they were coming from a parent or a teacher. To give the prompt a peer-to-peer tone, Pinterest updated the language to be more casual and relatable through phrases such as "busy being brilliant?" and "take a break"."
In time for the new school year, Pinterest will test an in-app prompt in the UK that encourages teens to close the app during school hours and turn off device notifications. Teens in Canada and the United States welcomed the feature but said the messages sounded parental rather than peer-to-peer. Pinterest revised the prompt language to sound more casual and relatable, adding phrases such as "busy being brilliant?" and "take a break". The change aims to present the reminder as friendly encouragement and to increase acceptance among teens while supporting concentration and digital wellbeing during classes.
Read at Social Media Today
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