"Pinterest is deploying AI to power a series of new shopping and product discovery features, the social media platform announced Monday. In the coming months, the company will introduce updated boards and new tabs based on a user's saved Pins. "Make it yours" recommends fashion and home products and content, "more ideas" recommends related Pins in other categories like art and beauty and "all saves" is a way for users to view their previously saved Pins."
"With its new, AI-powered features, Pinterest aims to help users experiment with new looks and streamline the shopping experience. Pinterest has "effectively become an AI-enabled shopping assistant," CEO Bill Ready said on the company's Q2 earnings call. As the feature rolls out in the U.S. and Canada in the coming months, the "boards made for you" tool will display customized boards in users' feeds and inboxes, allowing them to browse shoppable content."
Pinterest will roll out updated boards and new tabs based on users' saved Pins in the coming months. "Make it yours" recommends fashion and home products and content. "More ideas" recommends related Pins in categories like art and beauty. "All saves" provides a way for users to view previously saved Pins. Pinterest is testing "styled for you" and "boards made for you" for U.S. and Canadian users. "Styled for you" generates AI-powered fashion collages to help users create and buy outfits. "Boards made for you" generates personalized boards using AI and editorial expertise and surfaces shoppable content in feeds and inboxes. Recent product development includes a proprietary generative retrieval model.
Read at CX Dive
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