"Pinterest's latest branding campaign, which it first launched back in May, aims to showcase Pinterest's expanding capacity to discover products based on text and/or visual search. As you can see in this example, the new promo spots demonstrate the option to segment different elements from each Pin image, in order to find related, or more personally relevant products. In addition to this, Pinterest is also expanding"
"As you can see in this example, the new promo spots demonstrate the option to segment different elements from each Pin image, in order to find related, or more personally relevant products. In addition to this, Pinterest is also expanding its partnership with the New York Liberty , which will see Liberty mascot Ellie become the focus of a new promotional push."
Pinterest launched a branding campaign in May to showcase an expanding ability to discover products using both text and visual search. The campaign highlights promo spots that demonstrate the option to segment different elements within each Pin image to find related or more personally relevant products. The segmentation feature allows users to isolate items or features in complex images to refine product discovery. Pinterest is also expanding its partnership with the New York Liberty, assigning mascot Ellie as the focal point of a new promotional push that ties the brand to sports-oriented marketing.
Read at Social Media Today
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