Pinterest is ramping up its ad automation with Performance+, transitioning from testing to a full promotional push. CEO Bill Ready emphasized on a recent earnings call the company’s commitment to drive adoption of this suite among advertisers. Performance+ simplifies ad management, allowing marketers to focus on inputs for better results, with noted CPA/CPC improvements. Despite positive feedback, buyers seek more detailed reporting and control options. Pinterest is addressing this by introducing audience targeting flexibility, which enhances the campaign customization experience for advertisers.
The less manual work advertisers have to do, the more they can focus on high quality inputs to achieve far better outcomes.
Marketers who used Performance+ campaigns saw a 10% plus CPA/CPC improvement, compared to traditional campaign set ups.
Currently, that's been a limitation on all of these campaign [types] across social media channels.
Performance+ campaigns now have the ability to include or exclude any audience type, including site visitor and engagement audiences.
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