Pinterest plunges 20% after weak results as tariffs drag on ad revenue
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Pinterest plunges 20% after weak results as tariffs drag on ad revenue
"Pinterest shares plummeted 20% on Wednesday after lackluster third-quarter earnings as advertising took a hit from larger retailers dealing with tariffs. The company posted a profit of 38 cents per share adj., while analysts polled by LSEG expected earnings of 42 cents per share. However, the platform's revenue did meet analyst estimates of $1.05 billion. "Tariff-related weakness showed up for the first time in our digital ads universe and will reinforce PINS' lack of customer diversity for the bears and higher macro sensitivity,""
"Third-quarter sales in the U.S. and Canada came in at $786 million, lower than StreetAccount's estimates of $799 million. Pinterest finance chief Julia Donnelly said during the earnings call that the company faced "some pockets of moderating ad spend" in the two countries during the quarter due to unnamed "larger U.S. retailers" that faced pressure on their margins from tariff-related issues. Donnelly added that the company expects these trends to continue with the addition of a new tariff from President Donald Trump"
"Several banks lowered their price targets following the earnings report, pointing to increasing competition from larger social platforms like Instagram and TikTok and concerns over macro headwinds. Citi analyst Ronald Josey noted that the company's international monetization could "plateau or decelerate faster than expected." However, 81% of analysts still maintained an outperform or buy rating. JPMorgan remained overweight on the stock despite lowering its price target, as the company leans into more artificial intelligence initiatives."
Pinterest reported adjusted third-quarter EPS of $0.38, below LSEG expectations of $0.42, while revenue matched estimates at $1.05 billion. U.S. and Canada sales were $786 million, below StreetAccount's $799 million estimate. Finance chief Julia Donnelly cited moderating ad spend from larger U.S. retailers facing tariff-driven margin pressure and warned a new tariff affecting home furnishings could extend the trend. RBC highlighted the tariff impact as evidence of customer concentration and macro sensitivity. Several banks cut price targets amid competition from Instagram and TikTok, though most analysts still rate the stock outperform or buy; JPMorgan stayed overweight citing AI and user growth potential.
Read at www.cnbc.com
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