"Pinterest has been on a roll lately. Its stock is up more than 25% year to date, and it has risen 34% in the past year. The company is scheduled to report its Q2 earnings after the bell on August 7, and Wall Street expects a 14.2% year-over-year increase in revenue. This influx of male users is engaging with a wide range of content, from Pilates to smart parenting."
"Health and fitness Well-being is a key driver for men who join the platform. Searches by male users for Pilates and rock climbing are surging, with Pilates outfits up 300% and rock climber searches up 115%. Interest in health hacks like electrolytes and coconut water is also climbing (both up 45%), along with searches for hydration, which are up 50%."
"To attract even more men to the site, Pinterest has introduced a "Pinterest Man" hub, where male users can explore trending topics and shop the latest styles. This move may intensify competition with TikTok, which is projected to draw over 50 million buyers to its TikTok Shop this year, making it the fourth-largest social commerce platform in the U.S. Here's a closer look at what men are interested in on Pinterest."
Male users now make up more than one-third of Pinterest's 570 million global active users, equating to over 171 million, with a large share from Generation Z. Male engagement on the platform trends toward positive, authentic interactions and avoids common online toxicity. Increased male activity covers health and fitness, style, parenting, product research, and travel discovery. Searches for Pilates, rock climbing, electrolytes, coconut water, and hydration are all rising significantly. Pinterest launched a "Pinterest Man" hub to surface trends and shopping for men, increasing competitive pressure in social commerce markets such as TikTok Shop.
Read at Inc
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