"The acquisition, which is currently pending approval, will enable Pinterest to combine its audience insights and consumer data signals with tvScientific's CTV engine, which will provide opportunity to reach customers on their home TV sets, and measure ad results. As per Pinterest: With this acquisition, Pinterest will bring high-intent audiences to CTV. tvScientific's outcome-based CTV platform will be integrated directly into Pinterest's performance products, including its automation and AI-powered advertising suite, Pinterest Performance+."
"tvScientific was founded by a group of ad industry veterans, and enables advertisers of any size manage their CTV campaigns across various opportunities, in which they can also pay by outcome, and utilize advanced response data to validate TV's impact. tvScientific's platform includes automated media buying, AI-powered optimization models, and deterministic attribution, enabling advertisers to run coordinated campaigns and measure outcomes across screens."
"The combination of tvScientific's models with Pinterest's shopping data, based on engagement and behavioral patterns from 600 million active users, will empower better ad outcomes, and optimal placement across more placements. It could be a significant boost for Pinterest's ad tools, providing expanded placement options to boost your campaigns. And with connected TV viewing on the rise, and with so many people now relying on the platform to find relevant products, the capacity to showcase your offerings in more ways will improve your results."
Pinterest is moving to acquire tvScientific to combine Pinterest audience insights and consumer data signals with tvScientific's connected TV engine, enabling reach to customers on home TV sets and measurable ad results. tvScientific offers an outcome-based CTV platform that integrates with Pinterest Performance+, supports pay-by-outcome models, and provides advanced response data to validate TV impact. The platform includes automated media buying, AI-powered optimization, deterministic attribution, and 15,000+ unique audience segments. The integration with Pinterest's shopping data from 600 million active users aims to improve ad outcomes, expand placement options, and leverage rising connected TV viewership to boost campaign performance.
Read at www.socialmediatoday.com
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