"For millennials, if you ask them what their styles or preferences were, you'd get a cheerleader or an athlete, or nerdy or gothic - you had sort of one label that you had to fit into, Nakajima said. With our Gen Z audience, we're seeing that it's very different."
"So they're much more multifaceted, in that it's OK to be many of these things. A lot of what Gen Z users are searching for is things to do with aesthetics, she added."
"For Gen Zs, instead of business casual, they might be looking for interview outfits, she said. So even within the fashion category, we've seen different search terms trending across the generations."
Gen Z uses Pinterest to explore and define personal aesthetics rather than primarily seeking project-based inspiration. The generation treats appearance and space styling as tools for self-discovery, searching for outfit variations, dorm-room designs, and niche visual themes. Millennials tend to use Pinterest more for home renovations, wedding decor, and broader project planning. Gen Z searches are often more targeted and situational, such as specific interview outfits instead of general business-casual looks. Gen Z comprises around half of Pinterest's 600 million monthly active users globally. Visual search and curated aesthetic content support identity experimentation and multifaceted self-expression.
Read at Business Insider
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