"Pinterest has published its latest quarterly earnings update, posting solid increases in user numbers and revenue, as it continues to establish its position as a key platform for shopping-related discovery. First, on users. Pinterest added another 19 million monthly actives in Q4, taking it to 619 million overall. Which underlines its steadily growing use case, and value for more people. The only down point is its slower growth in the U.S., which Pinterest remains reliant on for its revenue."
"Though it is still seeing good results on that front, with the company bringing in $1.3 billion in Q4, and $4.2 billion for the 2025 full year. Both of those are double digit increases year-over-year, and it's clear that Pinterest's business model is evolving, and growing to accommodate the increased interest in the app. Pinterest's main focus has been on discovery, and improving its search tools to ensure that users can find what they want, relative to their interests."
Pinterest added 19 million monthly active users in Q4, reaching 619 million overall. U.S. user growth slowed, but the U.S. market remains crucial for revenue. Quarterly revenue reached $1.3 billion and full-year revenue was $4.2 billion, both showing double-digit year-over-year increases. The business model is evolving to meet increased user interest. The platform supports about 80 billion searches per month and is enhancing search qualifiers and product categorization to surface more relevant items. AI investments are guided by user behavior, including AI-powered board recommendations and a Pinterest Assistant to help users find relevant products.
Read at www.socialmediatoday.com
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