Marketing tech
fromDigiday
1 month agoWhy price cuts and agency pressure haven't changed calculus for brands on X
X's efforts to entice advertisers back are largely ineffective, with many big brands still reluctant to invest due to trust issues.
Girl Scouts of the USA (GSUSA) announced the discontinuation of S'mores and Toast-Yay! cookies after this year, joining Raspberry Rally, due to their regular lineup refresh policy.
Recent estimates have revealed that X has approximately 1.3 million paying users, which amounts to merely 0.26% of its global user base. This translates to a significant monthly revenue of about $14.7 million, or an annualized figure of $176.4 million. Despite these numbers seeming substantial, it only represents around 6% of the company's overall revenue, raising questions about the long-term sustainability and profitability of the platform amidst a rapidly evolving digital landscape.