"Apple is set to bring advertisements to its Maps app, enabling businesses to pay for higher visibility in search results. This could allow a restaurant to secure a top position for terms like 'sushi' or 'pizza', similar to the advertising model used by Google Maps."
"The introduction of ads in Apple Maps is expected to enhance revenue for Apple's services division, which includes the App Store, Apple Music, and more, having generated over $109 billion in 2025."
Apple plans to introduce advertisements in its Maps app for mobile and web, allowing businesses to pay for top search result placements. This feature is expected to be announced soon and rolled out in the summer. The advertising model resembles that of Google Maps, where businesses can bid for priority in search results. This initiative aims to increase revenue for Apple's services division, which includes the App Store and other services, already generating significant income.
Read at The Verge
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