Perplexity has introduced a new $200-per-month subscription plan called Perplexity Max for its power users. This plan provides unlimited access to the spreadsheet and report generation tool Labs, early access to new features, and priority access to services utilizing advanced AI models. The launch of Max aligns with trends in the AI market, with other companies like OpenAI and Google also offering premium subscription tiers. Perplexity's revenue for 2024 reached approximately $34 million, mainly from its $20-a-month plan, while facing significant cash burn from operating costs.
Perplexity is launching a $200-per-month subscription plan for its power users, called Perplexity Max, which includes unlimited access to Labs and early access to new features.
With the launch of Max, Perplexity becomes the latest AI provider to offer a hyper-premium subscription tier, following others like OpenAI and Google.
In 2024, Perplexity garnered $34 million in revenue mostly from its $20-a-month Pro plan, yet recorded a significant cash burn of $65 million.
Perplexity's business has reportedly grown with an ARR of $80 million, but it needs to generate more revenue to justify a $14 billion valuation.
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