Netflix's second-quarter earnings report reveals a revenue spike to $11.08 billion, reflecting a 16 percent year-over-year increase. The company reports over 95 billion hours of content viewed in the first half of 2025, with older series like Orange is the New Black and Ozark gaining over 100 million hours. Adolescence has become the most-watched series, while Back in Action topped movie viewership. Netflix anticipates doubling its advertising revenue through advancements in its ad tech platform as it enhances measurement and targeting capabilities for ads.
Netflix has reported it is on track to double its advertising revenue in 2025 as part of its expanding ad tech platform. The company shared in its earnings results that Q2 revenue reached $11.08 billion, a 16 percent increase year-over-year. Overall, Netflix users watched a staggering 95 billion hours of content in the first half of 2025, highlighting a continued strong viewer engagement with both new and legacy shows.
With older titles like Orange is the New Black and Ozark contributing significantly to viewing figures, Netflix reveals that these shows have collectively amassed over 100 million hours watched so far in 2025. The viewership data indicates that nearly half of all original Netflix viewing comes from titles released in 2023 or earlier.
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