#viewership

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super-bowl
Steelers Depot
2 months ago
Pittsburgh Steelers

Depot After Dark: Super Bowl Record Ratings, Ranking Steelers' Dynasty, Romo Criticized

The Super Bowl between the Kansas City Chiefs and San Francisco 49ers set a new record for viewership, with an average of 123.4 million viewers across all platforms.
The 1970s Pittsburgh Steelers, known as the Steel Curtain, were ranked second in a list of NFL's greatest dynasties, with the 1960 Green Bay Packers taking the top spot. [ more ]
www.npr.org
2 months ago
Digital life

Yes, a lot of people watched the Super Bowl, but the monoculture is still a myth

Over 200 million people watched at least some part of the Super Bowl, making it a massive audience event.
The Super Bowl stands out as an old-school mass-viewership experience that has not seen a decline in audience like other TV programming. [ more ]
www.fastcompany.com
3 months ago
Digital life

This Nielsen data shows how the way we watch the Super Bowl is changing

Paramount+ is expecting record streaming numbers for Super Bowl LVIII.
Data from Nielsen shows a shift in Super Bowl viewership from cable boxes and antennas to smart TVs and internet connected devices. [ more ]
ESPN.com
3 months ago
San Francisco 49ers

To party or not to party: Fan survey reveals how Americans will partake in Super Bowl LVIII festivities

74% of respondents plan to watch at least part of the Super Bowl.
The Dallas Cowboys, Kansas City Chiefs, and Pittsburgh Steelers had the largest percentages of supporters polled. [ more ]
moresuper-bowl
Adweek
2 weeks ago
Marketing

Brands Chase Football Marketing Momentum at NFL Draft

The NFL Draft attracted a significant audience, rivaling other major sports events. [ more ]
Forbes
2 months ago
Marketing

Bottom 5 Super Bowl Commercials 2024: Snapchat, Scorcese And Gronk Miss On Brand Building

The simulcast of Super Bowl LVIII broke previous records with an average viewership of over 126 million.
Super Bowl ads can justify the investment if there is an appropriate, achievable objective. [ more ]
Adweek
3 months ago
Marketing

Beyond the Field: Insights Into NFL's Marketing Vision

The importance of humanizing brands and driving positive change
NFL's success in viewership and embracing multicultural audiences [ more ]
Washington Post
3 months ago
Marketing

TikTok removes feature that critics used to study Israel-Gaza war videos

TikTok has removed the feature that displayed the number of views for videos with specific hashtags.
The change was made after researchers used the data point to highlight discrepancies in viewership between pro-Israel and pro-Palestinian content during the Israel-Gaza war. [ more ]
TheStreet
3 months ago
Marketing

Is 30 seconds of fame worth $7 million? Why advertisers still bet big on the Super Bowl

Super Bowl ads cost twice as much as regular ads due to the high viewership.
Advertisers measure the success of Super Bowl ads through website traffic and sales. [ more ]
Digiday
5 months ago
Marketing

Why sports leagues want advertisers to care about games outside finals and playoffs

Sports leagues and brands are using new strategies to win over fans and increase viewership.
Verizon and other brands are offering incentives and creating immersive experiences to engage viewers and make games more appealing. [ more ]
RMNB
2 weeks ago
National Hockey League

Capitals-Rangers series sets new viewership records for NHL first-round playoff matchup

Game One of Capitals-Rangers series most viewed NHL playoff opener on cable, indicating increased NHL playoff viewership.
Capitals return to playoffs after missing out in 2023 under Laviolette, linked to increased viewership; Game Two also highly viewed. [ more ]
RMNB
3 weeks ago
National Hockey League

Capitals-Flyers game that determined playoff berth was most watched Caps game locally in more than two years

The Washington Capitals-Flyers game was the most-watched regular-season broadcast since the network rebranded, with significant local audience engagement. [ more ]
Silver Screen and Roll
1 month ago
LA Lakers

LeBron James credits 'icons' like Caitlin Clark, Angel Reese, Paige Bueckers for women's college basketball popularity

Women's college basketball popularity rising thanks to top athletes like Caitlin Clark.
Women's college game attracting significant viewership comparable to top men's sports events. [ more ]
Pinstripe Alley
2 months ago
New York Yankees

The Yankees broadcast schedule makes it easier for fans this season

Amazon Prime is broadcasting 13% of Yankees' games exclusively in 2024.
Amazon Prime exclusive games are scheduled for Wednesday nights. [ more ]
BBC Sport
3 months ago
Soccer (FIFA)

Record-breaking TV audience for women's sport in 2023

A record 46.7 million people watched women's sport on television in 2023.
The average viewing time for televised women's sport increased by 16% to 10 hours seven minutes. [ more ]
www.nytimes.com
3 months ago
Television

Grammy Audience Jumps to 16.9 Million

The Grammy Awards saw a 34% increase in viewership from last year's ceremony, with 16.9 million viewers.
Viewers are returning to live award shows after a period of slumping ratings. [ more ]
www.nytimes.com
4 months ago
Television

How to Watch the Golden Globes 2024: Date, Time and Streaming

The Golden Globes are making a comeback after controversy and changes in leadership.
The ceremony will be broadcasted on CBS and can be streamed on the CBS app and Paramount+. [ more ]
Steelers Depot
3 months ago
Pittsburgh Steelers

Depot After Dark: Record Ratings, Cope's Birthday, Watt Passes Porter

Record viewership during NFL playoffs
Remembering Myron Cope's birthday [ more ]
Dodgers Nation
4 months ago
LA Dodgers

Shohei Ohtani's Dodgers Press Conference Got More Views Than the Entire 2023 World Series

Shohei Ohtani's introductory press conference with the Dodgers drew 70 million viewers worldwide, surpassing the viewership of the entire 2023 World Series.
Ohtani's arrival in Los Angeles has brought a new level of excitement and increased viewership for the Dodgers. [ more ]
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