"With the swing of a bat, another October came and went for those of us who love baseball. As languid and habitual as the rest of the season can feel, October baseball at its best is pure chaos: Night after night, there's a promise of something new, that you might see something that's never happened before and get to talk about it for years to come."
"Around 26 million people in the US watched the game on Saturday, making it the most-watched World Series game since 2017. Across the border, 45 percent of the Canadian population tuned in for at least part of Game 7. Viewership peaked at 31.5 million in the US between 11:30PM and 11:45PM ET - impressive considering it was Halloween weekend and people were likely out and about"
Major League Baseball is seeking renewed relevance by leveraging social media and high-stakes postseason moments to attract viewers. October baseball often delivers chaotic, unpredictable games that create memorable cultural moments and conversation. The winner-takes-all Game 7 between the Toronto Blue Jays and Los Angeles Dodgers generated roughly 26 million US viewers and became the most-watched World Series game since 2017. Viewership peaked at 31.5 million in the US, while about 45 percent of Canadians watched part of the game. Strong live-viewing numbers during a Halloween weekend suggest growing engagement from broader and possibly younger audiences.
Read at The Verge
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