"The early KPop Demon Hunters concept art shows an interesting and very different art style from the glossy look we know from the movie. It shows a stylised, angular 2D image of the Huntr/x trio of Rumi, Mira and Zoey from behind in a stadium setting with their weapons hidden behind their backs and the Honmoon spying on them above. The girls' style and hair is also notably different from the movie."
"Fans have discovered early concept art for the movie, and, as is often the case with concept art, it looks very, very different from the final animation (see our feature what is concept art?) The artwork was originally posted by Sony Pictures Animation way back in March 2021. It was posted again in February 2024 by VFX artist Matthew McDonald, who tweeted to say that he was excited to be working on a new project."
"Fans of the hit movie have started commenting on the post in jest, speculating about what Matthew's exciting project might be. "Wonder if it's gonna be golden," one fan wrote in reference to the fictional group's big hit. "They look like Hunters, maybe they're after some Demons? Would be rad if they were K-pop artists too," another person joked. "Bet it'll flop," someone else wrote, perhaps echoing Sony's own reported lack of faith in the movie."
KPop Demon Hunters became a surprise hit on Netflix, reaching over 325 million views and prompting a health warning. Early concept art originally posted by Sony Pictures Animation in March 2021 and resurfaced via VFX artist Matthew McDonald in February 2024 reveals a stylised, angular 2D approach rather than the film's glossy final animation. The art depicts the Huntr/x trio Rumi, Mira and Zoey from behind in a stadium, with weapons hidden and the Honmoon spying above, and shows notably different hair and styling. Fans connected the repost to the film and reacted with jokes and speculation about studio faith and distribution choices.
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