Dana White: White House Card Will Be 'Most-Watched UFC Event Ever'

"We're going to figure that all out this week. This is like a one-of-one event. It's something that will never happen again. Building this card - we had this video rendering of what it looks like. We literally have the trees that are on the South Lawn. We'll know exactly where the sun is until it sets. So all the logistics are done. We believe that this is going to be the most-watched UFC event ever."

"It's going to introduce a lot of people to it that have never seen it before. And when you talk about me, my executive team, the staff that works here, the media that covers us, and the fighters, this is going to be the most unique, amazing night of our entire careers. The fighters are walking from the Oval Office."

Dana White expects the UFC White House event to be a one-of-a-kind show and the most-watched event in promotion history. Matchmaking is expected to begin in earnest this week with bouts potentially finalized by the weekend. Fighters have actively campaigned for spots on the card amid widespread speculation about the lineup. Production planning includes a video rendering recreating the South Lawn, precise sun-placement timing, and completed logistics. The event is expected to benefit broadcast partner Paramount and to attract new viewers beyond the usual fanbase. The card will include unique moments such as fighters walking from the Oval Office and a special atmosphere for media and staff.

Read at Sherdog