"YouTube doesn't have any data to suggest that something's wrong with the platform, but does share that there could be several reasons why views are dropping, like audience views leveling off, a change in viewing habits, competition, and perhaps most alarming, the use of ad blockers and other tools that impact reports. Again, there isn't any particular data that YouTube is referencing for these reasons, but TechRadar is offering its own data for the situation,"
"As far as why these recent changes have occurred, it could be due to changes in "popular community-maintained filter lists like EasyList and uBlock's Quick Fixes." These lists allow users to make granular changes to the content they filter, and, because of some small changes to the list, could have affected YouTube and its tracking data. According to TechRadar, these changes have now been removed from the lists, so, things should start to improve going forward."
Some creators report viewership drops up to 50%. YouTube reports no data indicating a platform-wide fault but cites possible causes including audience leveling off, changing viewing habits, rising competition, and the use of ad blockers and tools that affect reporting. Independent data from AdGuard, shared via TechRadar, suggests recent alterations to popular community-maintained filter lists like EasyList and uBlock's Quick Fixes may have modified granular filtering rules. Those filter-list changes could have interfered with YouTube tracking and temporarily depressed reported view counts. The listed filter adjustments have been removed and reported view metrics may recover as users update filters. Creators will continue to report changes and no further platform changes are currently planned.
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