"The NBA's new television deals resulted in 170 million viewers, the highest in 24 years, with an 86% rise over last season, showcasing the league's growing popularity."
"Average viewership across ABC/ESPN, Amazon Prime Video, NBC/Peacock, and NBA TV increased by 35%, with 57 telecasts reaching an average of 2 million viewers, the most since 2011-12."
"NBA games were watched for over 920 million hours, a 25% increase from last season, while social media channels generated a record 228 billion views, up 13%."
"The All-Star Game averaged 8.8 million viewers, the largest audience for the midseason event since 2011, reflecting the league's successful engagement with fans."
The NBA reported that 170 million people in the U.S. watched games during the regular season, marking the highest viewership in 24 years. This represented an 86% increase from the previous season. The league's new television rights deal, worth over $76 billion, began this season. Average viewership across platforms rose 35%, with 57 telecasts averaging 2 million viewers. NBA games garnered over 920 million hours of viewing, and social media channels achieved a record 228 billion views, reflecting a 13% increase. Attendance in arenas also reached historic highs.
Read at ESPN.com
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