fromVariety
2 days agoCNN's News, Brought to You by T-Mobile in Aggressive Ad Deal
TV's news shows are often brought to you by a sponsor. Now, in the case of CNN, so too is its actual newsgathering. As part of a bold ad deal, T-Mobile 's logo will turn up often on screen when CNN reporters and correspondents deliver live reportage from outside the studio, a sign that the telecom giant's nascent "SuperMobile" service, tailored for business users who want quick, reliable connections and privacy safeguards, has helped establish the connection between journalists and audience.
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