CNN is in the initial stages of implementing a five-year plan to introduce a paid subscription model, which involves creating various content verticals. Senior executive Alex MacCallum indicated that the first vertical, centered on weather, will be launched soon, with plans for at least 15 total. The approach mirrors that of The New York Times, aiming to adapt CNN's offerings to a rapidly changing digital landscape, although with an awareness that TV's growth dynamics differ.
"A five-year strategic plan came together soon after she rejoined the company in March 2024. It is now in the first stages of rollout."
"Each vertical takes nine months or so for her team to develop. Only about three at a time, she said, can be refined and assessed."
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