"Spotter reported that there are now roughly 6,600 'creator TV' channels in the US, defined by long-form episodes, consistent release schedules, and meaningful audiences. Collectively, these shows generated an estimated 26 billion hours of US viewing in 2025, with more than half of that on connected TVs."
"Spotter estimated that these creator TV shows carry about 2.4 minutes of ads per half hour, which is less than linear and streaming TV's ad loads, suggesting that ads in creator TV have a better chance of standing out."
"Spotter's main argument is that brands that ignore the 'creator TV' opportunity risk wasting precious ad dollars and falling behind viewing patterns, as the creator audience continues to grow."
Creator TV channels, defined by long-form episodes and consistent release schedules, are gaining traction in the US with approximately 6,600 channels. These shows are projected to generate 26 billion viewing hours in 2025, primarily on connected TVs. Spotter, an Amazon-backed startup, highlights that creator TV has fewer ads per half hour compared to traditional TV, making ads more effective. Despite the growth, traditional TV still dominates in total viewing time. Brands are urged to engage with creator TV to avoid losing advertising effectiveness.
Read at www.businessinsider.com
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