England's journey to a third consecutive major final highlights the remarkable rise of women's football, which has captivated millions. The peak audience of 10.2 million for the semi-final win against Italy demonstrates its growing appeal. The challenge lies in transforming casual viewers into regular supporters who attend matches and buy merchandise. With an increasing number of prominent players gaining recognition, women's football is on a trajectory of continual growth and success, making potential victories feel secondary to the sport's overall achievements.
England's extraordinary progress to a third successive major final has been an ignition moment for women's football, cementing its increasing popularity and viewership across various platforms.
The challenge for clubs and the WSL is to convert the millions captivated by women's football into regular fans who attend matches and purchase merchandise.
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