In May, Nielsen reported that streaming services achieved a historic milestone by surpassing cable and network television viewership for the first time. Streaming captured 44.8% of total television viewing, while cable and network television fell to 44.2%. Compared to May 2021, streaming has grown by 71%, while cable and broadcast viewership have declined significantly. YouTube led with the highest viewership at 12.5%, closely followed by Netflix at 7.5%. Free streaming services like PlutoTV, Roku Channel, and Tubi also contributed to streaming's success, garnering 5.7% of viewership.
Streaming services have officially outperformed cable and network television for the first time in U.S. history, representing a significant shift in viewing habits.
Nielsen's data reveals that streaming accounted for 44.8% of total viewership in May, a substantial increase from previous years, indicating a clear trend in audience preference.
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