"FIFA has spent the last few years upgrading its revenue projections, with the most recent financial report stating that the world governing body will make $13bn from the four-year cycle culminating in this summer's tournament, almost $9bn of which will be brought in this year."
"Although it has been FIFA's decision to take the tournament to the United States that appears to have taken its earnings to another stratosphere, World Cup revenue has increased by 18% between the 2018 World Cup in Russia and the Qatar edition four years later."
"As a result of exceeding its revenue target for 2022-26, FIFA increased its budget for the next four years to $14bn, reflecting the impressive work done by FIFA's commercial team."
FIFA's World Cup is set to be the most lucrative sporting event ever, with projected earnings of $13 billion from the 2022-2026 cycle. This includes nearly $9 billion expected this year alone. The financial success of the World Cup has significantly outpaced the Olympics, which generated $4.48 billion in 2024. FIFA's revenue has increased dramatically since the 2010 tournament in South Africa, with a 73% rise expected by the end of this summer. FIFA's commercial strategies have been pivotal in achieving these financial milestones.
Read at www.theguardian.com
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