""We're in the early stages, and our comeback will take time, and our progress won't be linear," Hill said as he wrapped up the call. Nike reported Q1 revenue of $11.7 billion, up 1% from the year prior and driven by success in North America, wholesale, and its running category. In North America, revenue was up 4% compared to Q1 of fiscal year 2025."
""The "Win Now" strategy is upheld by a sports-focused offense that has seen roughly 8,000 employees "realigned." The running category is leading the charge as an example of where Hill and his team want to take Nike. "Our running team moved fastest into our new formation, and was the first to get sharper on the insights of their athletes," Hill said on the call."
"Its wholesale revenues were $6.8 billion, up 7% from the year prior. However, the hurdles continue in Greater China, where "structural challenges" in the marketplace have led revenue to fall 10% this quarter. Hill told investors that he and his leadership team visited three cities in China a few weeks ago and said they observed the region's interest in basketball, soccer, and healthy living."
Nike's Q1 fiscal 2026 revenue rose 1% year-over-year to $11.7 billion, fueled by gains in North America, wholesale, and its running category. North America revenue increased 4% compared with Q1 of fiscal 2025. Wholesale revenue improved to $6.8 billion, up 7% year-over-year. The "Win Now" sports-focused strategy led to roughly 8,000 employee realignments and prioritized running as the early growth driver. Greater China faced structural marketplace challenges that produced a 10% revenue decline this quarter. Nike Direct and online channels still need additional progress to support the broader turnaround.
Read at Business Insider
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