"YouTube brought in more than $60 billion in revenue in 2025, Alphabet disclosed during its Q4 2025 earnings call. That total, driven by advertising and subscriptions, puts YouTube ahead of subscription-streaming leader Netflix, which reported $45.18 billion in full-year revenue, and ahead of every other major entertainment company except Disney, which generated $95.7 billion in 2025. Google CEO Sundar Pichai highlighted the platform's growing paid user base, saying Alphabet now has "over 325 million paid subscriptions across consumer services," fueled by strong adoption of Google One and YouTube Premium."
"YouTube posted its biggest-ever quarter for global ad revenue in Q4 2025, generating $11.38 billion, an 8.7 percent increase from a year earlier. Google CFO Anat Ashkenazi attributed the growth to gains in direct-response advertising, which prompts users to take immediate actions like clicking a link or making a purchase."
"Pichai also said the NFL reached a record number of paid subscribers for its Sunday Ticket out-of-market package on YouTube. Beyond sports, engagement is surging. In October 2025, viewers watched more than 700 million hours of podcasts on YouTube via TVs, up 70 percent year over year, Variety reported. "In the living room, YouTube continues to be the number one streamer in the U.S. for nearly three years," Pichai said, citing Nielsen data."
YouTube generated more than $60 billion in revenue in 2025, led by advertising and subscription income, placing it ahead of Netflix and behind only Disney among major entertainment companies. Alphabet reported over 325 million paid subscriptions across consumer services, driven by Google One and YouTube Premium, with subscription revenue accelerating for YouTube Music and Premium. NFL Sunday Ticket reached a record number of paid subscribers on YouTube, and TV podcast viewing exceeded 700 million hours in October 2025, up 70 percent year over year. Q4 2025 global ad revenue hit $11.38 billion, and YouTube plans to expand e-commerce with Shoppable tools to boost advertiser returns.
Read at Inc
Unable to calculate read time
Collection
[
|
...
]