Pinterest is evolving its visual search tools to better meet the browsing habits of its 570 million active users. To help brands align with these advancements, Pinterest recommends uploading product catalogs with detailed information such as brand name, color, pricing, and sizing. Additionally, using lifestyle imagery for product Pins enhances their searchability. The AI-driven Performance+ tools allow brands to leverage visual search technology, broadening audience reach without additional keyword targeting. Brands are encouraged to adopt these strategies to optimize their presence and engagement on the platform.
Upload your catalog to Pinterest and add quality information like brand name, color, pricing and sizing. This information helps our systems to understand which products to show for different kinds of queries.
Pinterest Performance+ targeting uses visual search technology to understand the creative context of your Pins, then it expands your audience to include people who might be interacting with similar styles of images or aesthetics.
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