Ready To Stick With Google; Banking On High Earners | AdExchanger

"Ready, a former president of Google's Payment and Commerce group, is against any Google ad tech divestiture. Also, at Pinterest, Ready built more bridges to Google. He signed strategic deals to increase Google's targeting into Pinterest supply. Oh, and Google's search rankings update last year suddenly defaulted more recipe search traffic to Pinterest . Ready argues that a Google divestiture is risky, since the repercussions cannot be forecasted. Nor can the judge know how Google's supply-side tech might be used by a potential acquirer."

"There isn't more to the argument than that. Leaving the tech in Google's hands, with restrictions on tying the ad exchange to Google demand and rules prohibiting Google's first-look and last-look advantages, is "how we restore integrity to ad auctions, confidence for advertisers and fair value for publishers like Pinterest without rolling the dice on a risky structural reshuffle," Ready writes."

"Feeling Spent The economy isn't exactly in tip-top shape at the moment. But don't worry - the highest earners, for now at least, are making up for the depressed spending among everyone else. Accounting for inflation, spending from households making less than $175,000 annually is flat since the pandemic, meaning that most of the growth," as Morning Brew puts it, now happens at the top."

Ready is a former president of Google's Payment and Commerce group and opposes any Google ad tech divestiture. At Pinterest, Ready negotiated strategic deals that increased Google's targeting into Pinterest supply and deepened ties to Google. A Google search rankings update last year redirected more recipe search traffic to Pinterest. Ready characterizes divestiture as risky and unpredictable, citing uncertainty about how Google's supply-side technology might be used by a potential acquirer. The alternative favors retaining the technology with restrictions on tying the ad exchange to Google demand and prohibitions on first-look and last-look advantages. Household spending below $175,000 has been flat since the pandemic while top earners drive growth; US retail spending rose 0.6% month over month, led by online shopping and restaurants.

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