"[On Pinterest], every moment becomes an opportunity for personalization and curation. Our global audience of 600 million monthly active users tell us that their No. 1 reason for coming to Pinterest is to shop. They use Pins and boards to save their favourite finds and curate their inspiration, and they come back to shop for the products that they can't stop thinking about."
"On Pinterest, seasonal searches - from outfit ideas to party planning to travel essentials - start building momentum months before the season arrives. These aren't casual scrolls; they're early signals of intent. People on Pinterest are more than 2x as likely as non-Pinterest users to invest time and effort into preparing for seasonal moments. By the time most campaigns launch, many decisions are already made. The outfit is bought. The party supplies are chosen. The trip is booked."
Every moment on Pinterest becomes an opportunity for personalization and curation. A global audience of 600 million monthly active users cite shopping as their primary reason for using the platform. Users save favorite items on Pins and boards, curate inspiration, and return to purchase products they keep thinking about. Seasonal searches for outfit ideas, party planning, and travel essentials build momentum months before the season and act as early signals of intent. Pinterest users are more than twice as likely as non-users to prepare for seasonal moments. By many campaign launches, decisions—outfits, party supplies, trips—are already made.
Read at Social Media Today
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