"Pinterest has curated hundreds of holiday gift guides spanning 17 categories for its "Holiday Edit," using input from celebrities, experts and its internal data. Categories include fashion, home, technology and beauty, among others. Pinterest analyzed its unique search data, save data, shopping and click data to create its suggestions, according to a Nov. 3 company press release. The company also enlisted Pamela Anderson, Dwyane Wade, Katseye, the Jonas Brothers and other stars to curate shoppable holiday Pinterest boards, per the announcement."
"For example, the company saw an increase in searches for queries like "budget-friendly gifts for boyfriend" (up 2,600%), "traveler's journals" (up 610%) and "gift hamper for teacher" (up 830%). Pinterest then used the search terms to curate gift guides like "the indecisive boyfriend," "the frequent flyer," and "teacher gifts that aren't mugs," according to the announcement. In addition to harnessing its internal search data, Pinterest is also rolling out exclusive promotions and a mobile app gifting quiz to help users find the right gifts."
"In another personalization push, Pinterest rolled out AI personalization features to help users shop and find new products on its platform in October. The social media app is piloting "styled for you" and "boards made for you" features for U.S. and Canadian users. The app also introduced its "make it yours," "more ideas," and "all saves" tabs, where users can find product recommendations and view their previously saved pins. Beyond curating tools for shoppers, Pinterest is also deploying AI to help advertisers connect with potential customers. Its Ad Labs division began testing AI-powered auto collages that help"
Pinterest curated hundreds of holiday gift guides across 17 categories, combining celebrity and expert picks with internal user data. The platform analyzed unique search, save, shopping and click behavior to generate targeted suggestions and created shoppable boards featuring curators like Pamela Anderson, Dwyane Wade, Katseye and the Jonas Brothers. Search trends informed themed guides—examples include 'the indecisive boyfriend,' 'the frequent flyer,' and 'teacher gifts that aren't mugs'—and revealed spikes in queries for budget-friendly gifts, traveler’s journals and teacher hampers. Pinterest added exclusive promotions and a mobile gifting quiz to aid discovery and rolled out AI personalization and advertiser tools.
Read at Retail Dive
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