Pinterest positions itself as an 'AI-enabled shopping assistant' according to CEO Bill Ready. He believes the concept of an agentic web, where AI autonomously shops for users, remains far away. Investors worry that AI might eventually direct users away from Pinterest and towards personalized recommendations instead. Ready emphasizes that Pinterest's proactive recommendations give users an experience akin to a great personal shopping assistant. The company considers this moment a 'Cambrian moment' for businesses to innovate with AI-driven experiences and improve user engagement.
"I think this notion of an agent just going and buying all the things for you without you doing anything-, I think that's going to be a very, very long cycle for that to play out, both in terms of how the users think about it..."
"But when users say things like 'Pinterest just gets me,' it's because they can open the app and the app is going to make recommendations to them proactively on things that they're really interested in..."
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