In ctrl or out of touch? The ninth P of marketing revealed

"79% of CMOs say they are comfortable with their use of consumer data to power AI-driven personalization, while 59% of consumers say otherwise, exposing a widening trust gap."

"The 'ninth P of marketing' can help brands close the trust gap, turning trust into a powerful growth driver and ensuring brands stay in control."

AI is significantly influencing customer journeys, leading to a growing trust gap between marketers and consumers. While 79% of CMOs express comfort with using consumer data for AI-driven personalization, only 59% of consumers share this sentiment. This disparity highlights the need for brands to address trust issues. The concept of the 'ninth P of marketing' is introduced as a strategy to bridge this gap, emphasizing the importance of trust as a critical growth driver for brands.

Read at The Drum