"Home Depot's partnership with Reddit combines the Orange Apron Media network's first-party data with Reddit's ad inventory, targeting DIY consumers and professionals in high-intent environments."
"The integration with Reddit allows OAM advertisers to reach DIY enthusiasts and professionals earlier in their planning journey, as they research new projects on the platform."
"OAM's strategy includes partnerships that extend the application of its first-party data into offsite channels, which are increasingly important for brand discovery."
Home Depot is enhancing its retail media network with new advertising capabilities, including a partnership with Reddit. This integration allows advertisers to utilize first-party data from Home Depot's Orange Apron Media network to target DIY consumers and professionals. Additionally, a beta test with Pinterest will enable brands not selling at Home Depot to leverage its data for campaigns. These initiatives aim to create a more comprehensive advertising ecosystem and expand brand discovery beyond traditional performance marketing tactics.
Read at Retail Dive
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