"Click2Cart, which became available to shoppers this month, lets customers add products they see on online platforms not run by Ahold Delhaize to their cart. The digital tool also includes a functionality that lets customers select their preferred Ahold Delhaize USA brand when adding items to their cart."
"Ahold Delhaize noted that this tie-up with SmartCommerce will give CPG brands more ways to connect their campaigns to shoppable experiences."
"[W]e are focused on meeting shoppers wherever they are in their journey, ADUSA Chief Commercial and Digital Officer Keith Nicks said in a statement. This collaboration creates a simpler, more connected experience, helping customers go from discovery to cart in just a few clicks from the digital channels they use every day."
Ahold Delhaize USA introduces Click2Cart, an omnichannel feature enabling shoppers to add products from digital ads and social media to their carts. This capability, developed in partnership with SmartCommerce, is available across the company's five U.S. banners. The launch follows a significant increase in online sales, which grew 22.8% in the last quarter of fiscal 2025. Click2Cart enhances customer experience by allowing product selection from various platforms and strengthens connections between consumer engagement and e-commerce sales.
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