"As an agency, we always look for new-age innovative solutions for our clients. The combination of premium formats and location-based utility worked really well for us. It wasn't just about engagement, the Store Locator integration helped translate that into measurable store visits."
"This campaign is a strong example of how immersive creative, curated inventory and utility-driven formats can work together to enhance consumer engagement and drive foot traffic to physical locations."
Kargo partnered with United Colours of Benetton India to enhance in-store traffic during the festive season. The campaign utilized Kargo's Runway Expandable ad format for immersive storytelling and integrated a Store Locator for easy access to nearby stores. By employing location-based analytics, the campaign effectively connected digital exposure to physical store visits, achieving a 1.8% CTR and a 14.5% map engagement rate. These results illustrate the effectiveness of combining premium creative formats with location-based utility to drive high-intent engagement and measurable offline outcomes.
Read at Exchangewire
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