"For her birthday, my mom wants a mixed-metal bracelet made with sterling silver and gold, and I set a budget of $400. Etsy sounded like a good place to find unique handmade jewelry for her gift. So, I followed my chatbot's instructions by simply asking it to "show me handmade silver and gold bracelets on Etsy. It asked for more details, such as my budget and style preference. It then pulled up a list of seven options available on Etsy."
"The ChatGPT maker, whose CEO, Fidji Simo, hails from Instacart, seems to have big plans for shopping. It struck a deal with Walmart that will soon allow people to make purchases from the world's largest retailer directly within the app. Other companies, including delivery apps Instacart and DoorDash and retailer Target, are also building shopping experiences within the AI chatbot."
OpenAI launched Instant Checkout on September 29 to let US ChatGPT free, Plus, and Pro users search and purchase items within chats, initially supporting Etsy with Shopify merchants planned soon. The service integrates retail partnerships including a deal with Walmart and interest from Instacart, DoorDash, and Target. A user searched for a mixed-metal sterling silver and gold bracelet with a $400 budget and received seven Etsy options with links to listings. The chat asked for budget and style preferences but did not provide a direct in-chat purchase button and produced inconsistent results, revealing limitations in current functionality.
Read at Business Insider
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