With the slow death of the search bar, brands can no longer rely on SEO to help how they rank on a search results page, as every interaction, from discovery to purchase, is increasingly filtered through algorithms, making brand story a strategic asset. The shift reflects "a generational change" in consumer behavior, said John Harmon, senior retail and tech analyst at Coresight Research.
The acquisition of Erudus doesn't just expand our footprint - it completes a foundational layer of our strategy. With Erudus, Delfi/Dabas and PS in Foodservice under one roof, we now have an unparalleled ability to distribute, enrich, and activate trusted product data across borders - accelerating innovation in procurement, compliance, and sustainability throughout the food value chain,
