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fromFortune
2 weeks ago

Don't trust 'GEO' to guard your brand's reputation in an agentic AI world, one insider warns | Fortune

Among the bigger news items was Google's launch of an e-commerce shopping checkout feature directly from Google Search's AI Mode and its Gemini chatbot app. Among the first takers for the new feature is retail behemoth Walmart, so this is a big deal. Behind the scenes, the AI checkout is powered by a new " Universal Commerce Protocol" that should make it easier for retailers to support agentic AI sales.
Artificial intelligence
fromTheregister
2 weeks ago

Accenture invests in retail focused AI company Profitmind

Accenture is betting that the future of retail will run through AI with an investment in Profitmind, an agent-based platform that automates pricing decisions, inventory management, and planning. "Profitmind bridges the gap between insight and action through agentic AI," Accenture global retail lead Jill Standish said in a statement that announced Accenture's buy in. "It mirrors how retailers run their businesses, linking data from multiple sources for clear, prioritized recommendations that can be trusted and executed quickly in response to an increasingly competitive industry."
E-Commerce
Marketing tech
fromAol
1 month ago

AI is replacing the search box. Could accessibility decide who gets found?

AI-powered tools are transforming online discovery, shifting traffic from traditional search to AI-driven platforms and requiring sites be structured for AI consumption.
Marketing
fromForbes
1 month ago

15 Emerging Agency Practices Poised To Become Industry Standards

Agencies will standardize AI attribution, generative-engine optimization and integrated communications to deliver personalized, automated, human-centered customer experiences.
Marketing tech
fromBusiness Insider
1 month ago

This startup is helping brands show up in AI search. Read the pitch deck it used to raise $4 million.

Azoma raised $4 million to help brands optimize visibility in AI search and chatbot results using simulation and AI-optimized content generation.
Marketing tech
fromPR Daily
1 month ago

2026 PR trends, according to five industry experts - PR Daily

PR in 2026 will rely on AI-driven narrative intelligence and Generative Engine Optimization to detect coordinated disinformation and optimize brand visibility in AI-generated responses.
Online marketing
fromForbes
2 months ago

SEO Is Dead: Welcome To GEO And Generative AI Search

AI is replacing traditional search engines, shifting control of search results and purchasing decisions to AI and requiring new optimization strategies (GEO) for brand visibility.
Marketing tech
fromForbes
2 months ago

18 Big Challenges Retailers Are Facing This Holiday Season

Retailers must refine messaging, build owned audiences, adapt to AI-driven discovery (GEO), communicate product value, and focus on profitable attention during a noisy holiday season.
#ai-powered-search
fromTechCrunch
2 months ago
Startup companies

As consumers ditch Google for ChatGPT, Peec AI raises $21M to help brands adapt | TechCrunch

fromTechCrunch
2 months ago
Startup companies

As consumers ditch Google for ChatGPT, Peec AI raises $21M to help brands adapt | TechCrunch

fromTechCrunch
2 months ago
Startup companies

As consumers ditch Google for ChatGPT, Peec AI raises $21M to help brands adapt | TechCrunch

fromTechCrunch
2 months ago
Startup companies

As consumers ditch Google for ChatGPT, Peec AI raises $21M to help brands adapt | TechCrunch

more#ai-powered-search
Artificial intelligence
fromTechCrunch
2 months ago

The Prompting Company snags $6.5M to help products get mentioned in ChatGPT and other AI apps | TechCrunch

Brands must optimize for AI agents and build agent-facing websites to capture rapidly growing AI-driven product discovery and commerce.
Marketing tech
fromForbes
3 months ago

Generative Engine Optimization: The Next Frontier In SEO

Generative engine optimization (GEO) optimizes content for AI platforms to appear in conversational AI responses and complements traditional SEO.
#seo
more#seo
Marketing tech
fromForbes
4 months ago

What's In Your Search? Why Generative AI Is The New Front Door

Generative AI platforms are becoming the primary discovery channel, making Generative Engine Optimization (GEO) essential alongside SEO for brand visibility.
Marketing
fromPress of Atlantic City
4 months ago

How businesses can master multichannel storytelling and win over audiences

Businesses must adopt coordinated multichannel storytelling and generative engine optimization to establish authority, broaden reach, and achieve measurable audience impact.
E-Commerce
fromModern Retail
4 months ago

How brands and retailers are preparing for GEO, 'the future of SEO'

Brands must optimize content for generative engine optimization (GEO) to appear in AI-driven search results and capture emerging AI-led commerce opportunities.
Marketing tech
fromUSA TODAY
5 months ago

Alina Benny on the Only SEO That Matters Now

AI-generated search summaries reduce clicks, forcing brands to adopt Generative Engine Optimization: multi-format, research- and expert-backed content to maintain discoverability across platforms.
Marketing
fromThe Drum
5 months ago

What do you need to do to make sure your brand is AI-ready?

Brands must build credible, quotable, machine-readable content and integrate PR, digital marketing, content, and technical SEO to be surfaced by AI-driven search and chatbots.
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