#generative-engine-optimization-geo

[ follow ]
fromUSA TODAY
1 week ago
Marketing tech

Alina Benny on the Only SEO That Matters Now

AI-generated search summaries reduce clicks, forcing brands to adopt Generative Engine Optimization: multi-format, research- and expert-backed content to maintain discoverability across platforms.
Marketing
fromThe Drum
1 week ago

What do you need to do to make sure your brand is AI-ready?

Brands must build credible, quotable, machine-readable content and integrate PR, digital marketing, content, and technical SEO to be surfaced by AI-driven search and chatbots.
[ Load more ]