"Michael Chagala is the CEO and Co-founder of Rank Harvest Digital Marketing. Search engines are dead. If your search engine of choice still shows a list of websites, this is only a ghost while a new paradigm is being rolled out. Gone are the days of making your own decisions; now AI will do that for you (and your customers)."
"While paid search advertising is somewhat intuitive to them, SEO is not. Exactly how search engine algorithms rank websites in organic results has remained mostly esoteric knowledge held by only a few initiates. It's only in the last couple of years that I've noticed clients begin to scratch the surface of how SEO works at even a basic level. They were starting to ask the right questions and be better advocates for themselves."
Search engines are transforming into AI-driven systems that replace lists of websites and increasingly make choices for users, including purchases. Businesses that depend on search traffic face a new environment where visibility is controlled by AI responses rather than traditional organic rankings. Many business owners understand paid search but lack deep SEO knowledge, which had previously been esoteric. Recently some clients began learning basic SEO concepts, but AI-driven search threatens that progress. The shift creates a competitive battle for brand placement within AI-generated results. Generative Engine Optimization (GEO) is emerging as the set of tactics aimed at influencing AI-driven search outcomes.
Read at Forbes
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