As consumers ditch Google for ChatGPT, Peec AI raises $21M to help brands adapt | TechCrunch

"With consumers increasingly asking questions of ChatGPT - not Google - product discovery is changing. And the promise to give brands visibility and control over this fast-growing search channel has made Peec AI one of Europe's hottest startups. Just four months after its Seed round led by 20VC, the Berlin-based startup has raised a $21 million Series A led by European VC firm Singular."

"But beyond analytics on visibility and ranking, Peec AI also tracks sentiment - and which sources shape these answers. These insights are what make Generative Engine Optimization (GEO) possible - a way for marketing teams to optimize their brand's presence in AI search results, similar to how SEO works for traditional search engines. With this promise, the startup says it is now adding some 300 customers a month, and its new funding will accelerate this growth while also supporting expansion plans."

Peec AI raised a $21 million Series A led by Singular with valuation now above $100 million. Annual recurring revenue exceeded $4 million within ten months, with about 1,300 companies and agencies on the platform. The platform monitors brand visibility and ranking in AI-powered searches while tracking sentiment and the sources shaping answers. Those insights enable Generative Engine Optimization (GEO), allowing marketing teams to optimize brand presence in AI search results similar to traditional SEO. The company adds roughly 300 customers monthly, plans to hire about 40 people mainly in Berlin, and advertises on large outdoor ads.

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