"Traffic to U.S. retail sites from AI-powered platforms like ChatGPT and Perplexity surged 4,700% year over year by July 2025, according to Adobe Analytics. A Capgemini study conducted in October/November 2024 found that 58% of consumers now rely on AI tools for product recommendations, rather than traditional search engines. And broader usage patterns continue to accelerate: ChatGPT adoption grew nearly 70% in the first half of 2025, with shopping-related queries doubling during that period, according to Bain & Company reports."
"Meanwhile, people are completing more of their research directly within AI-generated results, a major departure from the classic "search, click, browse" pattern of the last two decades. Google AI overviews now appear in over 60% of search queries, according to Xponent 21, fundamentally changing how information is consumed and how often users need to leave the search page. For businesses that depend on traditional search visibility, these shifts represent a structural change."
Search engines served as the primary gateway to the internet for more than 20 years, but AI tools are beginning to redefine that entry point. Traffic to U.S. retail sites from AI-powered platforms surged dramatically by July 2025, and a majority of consumers now rely on AI for product recommendations. ChatGPT usage and shopping-related queries have grown substantially. Users increasingly complete research within AI-generated results, and AI overviews appear in a majority of queries. Businesses that depend on traditional search visibility must ensure websites are structured so AI systems can extract and interpret their information, prompting AEO and GEO practices.
#ai-powered-discovery #answer-engine-optimization-aeo #generative-engine-optimization-geo #search-visibility
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