#ai-powered-discovery

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Marketing tech
fromAdExchanger
4 hours ago

Healthy Growth In The Age Of AI | AdExchanger

Thorne's Chief Growth Officer is transforming the 40-year-old wellness brand by building a marketing organization accountable for revenue growth, leveraging AI-driven discovery channels while prioritizing medical credibility and education to differentiate in a confusing supplement category.
History
fromTechRepublic
1 month ago

National Archives Embraces AI to Modernize Its Museum - TechRepublic

The National Archives uses AI recommendation-style portals to tag, organize, and surface existing historical records for personalized museum visits without generating new content.
Artificial intelligence
fromMiami Herald
2 months ago

AI is replacing the search box. Could accessibility decide who gets found?

AI-powered answer and generative engines are rapidly replacing traditional search, requiring websites to be optimized for AI extractability and interpretability.
Marketing tech
fromAol
2 months ago

AI is replacing the search box. Could accessibility decide who gets found?

AI-powered tools are transforming online discovery, shifting traffic from traditional search to AI-driven platforms and requiring sites be structured for AI consumption.
fromMarTech
4 months ago

5 ways AI is changing where and how influence happens in affiliate marketing | MarTech

People aren't finding products the way they used to. Tools like Google's AI Overviews and ChatGPT's new conversational shopping feature are compressing the traditional funnel. Instead of starting with a search and clicking through multiple sites, consumers are increasingly discovering and comparing products directly within AI platforms. Recent data shows nearly 60% of Google searches now end without a click - a trend that will only accelerate as AI takes a more active role in summarizing content and generating recommendations.
Online marketing
Cannabis
fromstupidDOPE | Est. 2008
5 months ago

Cannabis PR That Works: How stupidDOPE Delivers Visibility Across Google, Apple News & AI Search | stupidDOPE | Est. 2008

Cannabis brands must prioritize SEO-focused, digital-first PR to appear in search and AI-driven recommendations and capture customers at purchase intent.
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