#medical-credibility

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#ai-powered-discovery #wellness-marketing #content-strategy #revenue-accountability
Marketing tech
fromAdExchanger
1 week ago

Healthy Growth In The Age Of AI | AdExchanger

Thorne's Chief Growth Officer is transforming the 40-year-old wellness brand by building a marketing organization accountable for revenue growth, leveraging AI-driven discovery channels while prioritizing medical credibility and education to differentiate in a confusing supplement category.
Public health
fromThe Atlantic
3 weeks ago

MAHA, Subdued

Casey Means, nominated for surgeon general, moderated her unconventional health views during Senate testimony, emphasizing her Stanford medical degree while previously promoting psychedelics, raw milk, and skepticism toward vaccines and birth control.
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