"Not long ago, Google, not Generative AI, was the front door to every business. If you were not on page one, you were invisible. That door is moving. Today, more people start with generative AI. They ask ChatGPT, Grok, Perplexity, or Claude what to buy, where to go, and who to trust. Pew Research found that more than half of U.S. adults have already tried AI tools for discovery instead of Google."
"The shift feels like Taylor Swift's Eras Tour. Tickets sold out in minutes, social feeds overflowed, and even non-fans wanted in just to be part of the moment. That is the power of Generative Engine Optimization, or GEO. Some people call this AEO, short for Answer Engine Optimization. Whatever the label, it is not a side trend. It is becoming the main stage for brand discovery."
"Whether in blockchain, commerce, or consumer tech, the rules are shifting. CMOTech reports that 33 percent of Gen Z now begin product research on AI platforms instead of search engines or social media. Early lessons stood out. A Wikipedia page is critical. Reddit drives surprising influence, so we launched our own subreddit to feed the discovery engines. These steps worked, but they were only the start."
Generative AI platforms like ChatGPT, Grok, Perplexity, and Claude are increasingly the first stop for product and service discovery, surpassing traditional search for many users. More than half of U.S. adults have tried AI tools for discovery, while 33 percent of Gen Z now begin research on AI platforms. Generative Engine Optimization (GEO) complements rather than replaces SEO by ensuring brands appear where AI-driven conversations start. Practical steps include maintaining authoritative Wikipedia pages and participating in influential communities like Reddit. GEO combines technical signals with creative storytelling to shape AI-driven recommendations.
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