"AI now powers coordinated disinformation at scale; deepfakes, bot networks and deceptive amplification can damage a brand's credibility within hours. That means communicators must move beyond tracking mentions or sentiment. Brahmy emphasizes the importance of understanding "the whole ecosystem: who is behind it, how it spreads, and where text, visuals and identities intersect." This kind of narrative intelligence goes deeper than traditional monitoring. It requires new tools that use real-time social listening and AI-powered context detection."
""In 2026, brand reputation will be increasingly shaped not by what people search for, but by what AI answers," says Melanie Klausner, EVP of Consumer at Havas Red. As generative AI becomes the default source of information for consumers, journalists and creators alike, the way brands manage their visibility is evolving. Traditional SEO is giving way to Generative Engine Optimization (GEO), which aims to improve brands' visibility in the responses AI generates for user queries."
AI now powers coordinated disinformation at scale, with deepfakes, bot networks and deceptive amplification capable of damaging brand credibility within hours. Communicators must move beyond tracking mentions or sentiment to understand the full ecosystem: who is behind narratives, how they spread, and how text, visuals and identities intersect. Narrative intelligence requires real-time social listening and AI-powered context detection. Generative AI will become a primary information source, shifting visibility strategies from traditional SEO to Generative Engine Optimization (GEO), which focuses on improving brand presence within AI-generated answers. Brands must adapt tools and workflows to protect reputation and shape AI-driven visibility.
Read at PR Daily
Unable to calculate read time
Collection
[
|
...
]