AI may require PR agencies to reevaluate billing models - PR Daily
AI is revolutionizing PR, making research faster and prompting a reevaluation of billing methods to focus on delivering value rather than merely tracking hours.
The Top PR Predictions for 2024: More AI, Less X
The role of AI in PR is evolving, with new developments such as screenless AI and sound design integration.
Building trust through authentic storytelling will be emphasized in response to the rise of AI tools in PR and marketing.
How I Got Here: Mekky Media's Michelle Mekky prioritizes mental health to stay inspired - PR Daily
Michelle Mekky emphasizes the importance of kindness, support, and nurturing relationships in professional success.